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How Pop Songs Become TV Ads

Ozempic – Using the song Magic by Pilot from the 1970s Devo re-records their biggest hit Whip it good as “Swiff it good” in a TV ad for the floor cleaner Swiffer. The Beatles song All you need is love is licensed by Luvs who use it for their...

Where Have All the Jingles Gone?

In Defense of the Commercial Jingle There was a time when advertisers packaged their marketing messages within the lyrics and melodies of songs written specifically for TV commercials. The songs came to be known as jingles because they were catchy, singable tunes....
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